History of Airfix - 1939 to 2003
The following is a brief history of Airfix.
I do not intend to repeat more in-depth works such as Arthur Ward's Model
World of Airfix, or Stephen Knight's Let's Stick Together. Acknowledgments are made to both books (plus John Burns' CVG-7), from
which a lot of the following information was gathered:
Information about a complete kit list for the period 1949-1990 can be found
by clicking here.
1939 - A Hungarian
Jew by the name of Nicholas Kove set up a business in London manufacturing
cheap rubber toys filled with air - the company was named Airfix.
1947 - Airfix manufacturing
changed to plastic pocket combs. Kove introduced the first injection moulding
machine into Britain. At this time Airfix was the largest comb manufacturer
1948 - Airfix was commissioned to produce a promotional
toy - the Ferguson Tractor. Their budget
was not sufficient to deliver tractors complete
- instead the tractor was produced in kit
form. This was the first Airfix kit - 50
were initially made and they sold at 2/11d
(that's two shillings and eleven pence -
old pre-decimal British money). Arthur Ward
in his first book claimed in 1984 that only
three were known to exist at that time -
a statement that was retracted in his second
book in 1999, actually hundreds of thousands
of Ferguson Tractors were manufactured over
1949 - Kove hires
John Gray as General Manager. Gray was later to lead Airfix through it's
1952 - Airfix produced
their first real construction kit - the Golden Hind. This model was presented
to Woolworth in the UK who insisted that it would not sell for anything
more than two shillings (2/-), compared with Airfix's proposed price of
over twice that amount. The solution was to package the kit in a plastic
bag with a simple two-colour header card. The model was an enormous success!
1953 - first aircraft
release - the Spitfire Mk 1
1955 - Spitfire improved
and re-released as the Mk IX
1956 - the railway
Trackside series was launched with Number 1 - The Country Inn
1957 - Nicholas Kove
dies. Airfix goes public - Airfix Industries formed
1960 - first Airfix
Magazine produced. Airfix was one of the very few "toy" companies to have
their own magazine. The price for the first issue was one shilling (1/-)
1961 - introduction
of rolling stock kits with the Tank Wagon and Cement Wagon, followed a
couple of months later by the Diesel Railbus
1962 - Airfix buy
Kitmaster and acquire their wonderful range of locomotive kits (plus the
Ariel Arrow motorcycle!)
1962 - first real Catalogue issued (there had
been earlier leaflets)
1962 - Airfix expand
by acquiring a number of companies :
- Semco Limited (makers of rubber dolls and
- Crayonne Limited (later manufacturers of
- Model Road Racing Cars Limited - MRRC (manufacturer of slot cars. See below
for later history)
1963 - Airfix begin
re-introducing the Kitmaster range of locos and rolling stock. Of the whole
Kitmaster range that was acquired, Airfix only re-issued 10 of these kits.
1963 - short-lived
Airfix Corporation of America formed
1971 - award-winning
blister packs start to replace the classic Airfix plastic bag
1971 - Airfix wins
the Queen's Award to Industry for export achievements. Companies who receive
such awards are entitled to display a royal crest. Many make the most of
the opportunity, but I've never seen any Airfix material carrying the award
1971 - Airfix expand again by acquiring Meccano from Line Brothers, who had
gone bust. Meccano was bought for £2,740,000. The very famous Dinky range
of metal die-cast toys was also bought in this year. At this time, Airfix
were the foremost British toy manufacturer.
1971 - first 1/24
scale aircraft kit released - the Spitfire 1a
1977 - the start
of a complete repackaging program to remove all displays of violence from
the box artwork
1977 - the then circular
Airfix logo changed on an oval design
- 1977 - Airfix acquire Scalecraft
1981 - January 1981 - Airfix goes bust. The kit range was very profitable,
but Meccano and Dinky were in deep trouble. Airfix was bought by Palitoy,
a part of the American General Mills toy group. Kit production was moved
to France. Models started appearing with "Made in France" on
the boxes. General Mills also owned MPC and so many MPC kits begin to be
marketed under the Airfix logo (especially the MPC range of US car kits).
The Managing Director of MRRC (who was the founder) buys the company from
the Airfix Receivers. MRRC still exists as an independent company today
- based in Jersey.
- 1981 - Heller and Humbrol become sister companies within Hobby Products Group,
which is a subsidiary of the Borden Corporation of the US (see below for
how this relates to the Airfix story)
- 1984 - Palitoy commission
Arthur Ward to produce the Model World of Airfix book. The June 1984 edition
of the Airfix Magazine carries a review article of this book.
1984 - June 1984
Airfix Magazine carries an article on the 'prolific Humbrol kit range'.
Humbrol are re-boxing and selling ESCI and Heller kits under the Humbrol
logo. Just two years later.....
1985 - Airfix sell
the whole railway and trackside ranges to Dapol, except the Airfield Control
Tower. The Deltic loco kit passed to Dapol, although it was never issued
when owned by Airfix.
1986 - Airfix/Palitoy in trouble again. Airfix are bought out by Humbrol's
owners Hobby Products Group (HPG). HPG was itself owned at the time by
the American Borden corporation.
1994 - Borden sell Hobby Products Group (including Humbrol, Airfix, Heller
etc) to an Irish private equity investment company - Allen & McGuire
1999 - Arthur Ward
produces his second book on Airfix
- 2000 - John Gray
- 2003 - Airfix issues 50th Anniversary Spitfire 1 kit using reproduction packaging
- 2003 - June 2003, Humbrol being administered by the Royal Bank of Scotland's
Business Development Group (BDG), along with the Airfix and Heller brand
names. Airfix future uncertain at that moment
- 2004 - sources suggest that Hobby Products Group is no longer owned by Allen
& McGuire, and there are rumours that Airfix will be run by Heller
in future, but a year later.....
- 2005 - Heller become independent of Hobby Products Group after a management
buy-out in France. However, Airfix and Heller are said to be maintaining
a close relationship
- 2006 - 21st July 2006 - Heller SA went into the French equivalent of administration
- 2006 - 1st September 2006. The fall of Heller brings down the whole Hobby Products Group. On 30th August 2006, Grant Thorton were appointed administrators of Hobby Products Group, including the trading companies of Airfix and Humbrol. The fall of the group was caused by the earlier collapse of Heller. Airfix moulds are run in the Heller factories in France and without a product supply, Airfix had to cease trading. The administrators announced 31 redundancies out of a total workforce of 41. In addition, a spokesman from Grant Thorton said "the brand names and intellectual property of the business was potentially very valuable" and that he was "lookiing to sell these to a potential investor who may be able to invest in and develop these iconic brands"
- 2006 - 10th November - BBC news : Hornby snaps up Airfix for £2.6m. Model train
maker Hornby is to buy fellow UK collectibles business Airfix for £2.6m
($5m). Hornby will take control of the Airfix model kit company from administrators
at Airfix's parent firm Humbrol. Humbrol went into administration in the
summer, and the deal also includes the firm's paints and accessories business.
Hornby made the announcement as it unveiled a pre-tax profit of £1.4m for
the six months to 30 September, down from £2.5m for the same time last
year. "We are delighted to have acquired Airfix and Humbrol, both
of which are iconic brands in the hobby market" said Hornby chief
executive Frank Martin."The strategic fit with Hornby is excellent."
In 2005, the Airfix and Humbrol brands had combined sales of £6.5m. Grant
Thornton, Humbrol's administrators, said the deal was in the best interest
of the Airfix brand. "This transaction provides the best opportunity
to preserve and develop what is an iconic brand" said joint administrator
Keith Hinds. Hornby said it will move the distribution, sales and marketing
of Humbrol and Airfix to its own site in Kent, and outsource the manufacturing
and assembly arm. Humbrol's existing plant in Hull closed when it went
into administration with the loss of all jobs but a skeleton crew.